# Where to Start - Approach

- ## Get beyond static web pages to real business transactions as quickly as possible

- ## Pick a simple, frequent customer transaction, either internal or external

- ## Make it simpler, faster, better via the web

- ## Deliver quickly - publicize the success

- ## Focus on the “value”

- ## Measure the value - this excites top management

- ## Have application #2 in mind prior to starting application #1

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