# The New Paradigm

- ## When you accept the fact that information can be available any place any time, the value is placed on the use of the information, not the information itself

- ## New concept: Free Content: emphasize the value in the presentation or the interaction with the user of the information, not the information itself

- ## Analogy: Water

  - When water is scarce, everyone focuses on conservation, and delivery - how to get it, how to store it
  - When water is everywhere, you can effect a paradigm shift and focus on what to do with it, start building boats to take you places, and where you want to go

- ## It’s the same thing with information

Previous slide | Next slide | Back to first slide | View graphic version