# Managing the Strategic Challenge of Change

- Competitor’s product moves

- New government policies

- Unexpected customer demands

- Globalization of markets

- Creation of new customer segments

- Emergence of conflicting technologies

- Create new technologies & products

- Launch new markets

- Raise industry standards

- Redefine customer expectations

- Force others firms to follow

- Release better products & services

- Develop new market products, channels, and resources

Source: “Competing on the edge”, Brown & Eisenhardt

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